Tofer Moran | Creative Director
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Brylcreem

 
 

Brylcreem

Bringing Back A Classic.

The brilliantly classic hair cream had faded into oblivion before this rebranding effort helped make this nearly 100-year-old product relevant again. Positioning itself far from the campy "A Little Dab'll Do Ya" I created an entirely new visual identity system—everything from the packaging to print—for a modern, yet timeless look for a classic brand.

 
Redesigned Packaging

Redesigned Packaging

Redesigned Packaging

Redesigned Packaging

Brand Imagery

Brand Imagery

Brand Imagery

Brand Imagery

Brand Imagery

Brand Imagery

Redesigned Packaging

Redesigned Packaging

Redesigned Packaging

Redesigned Packaging

Custom Handset Typeface

Custom Handset Typeface

Secondary Mark

Secondary Mark

Website Interior Page

Website Interior Page

 

Brylcreem + Playboy

To reach a younger audience—and to align with another classic men's lifestyle brand—Brylcreem partnered with Playboy to create seasonal online style guides using Brylcreem as a featured product throughout. Fall & Winter galleries below.

Playboy Fullpage Print Ad

Playboy Fullpage Print Ad

Playboy Fullpage   Print Ad

Playboy Fullpage Print Ad