Tofer Moran | Creative Director
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West Virginia Tourism

 
 

West Virginia Tourism

The Road Less Traveled.

Starting with the logo, the West Virginia Tourism Board wanted to change the way people perceived the state. Using a strong foundation of design we reinforced West Virginia as a place still full of adventure, natural beauty and serenity while elevating and revitalizing the brand. We wanted to tell the story of a place that still prides itself on being unspoiled, wild and wonderful; and to call all explorers and wanders to skip Disneyland and take the road less traveled.

 
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Print & Outdoor

Leveraging the aesthetic of vintage field guides, John James Audubon illustrations and cub scout motifs, we developed a visual language that appealed to tourists who were looking for unspoiled adventure off the beaten path.

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 OOH Installation / Detail

OOH Installation / Detail