What Are You Voting For?
To spark conversation about the issues surrounding the 2012 Presidential election and create awareness for Election Day, this was the question posed on Facebook—and answered by simply using cover photos. Like political bumper stickers for social media, users could replace their old cover photos with ones that announce the issues that are most important to them. People were also encouraged to contribute their own ideas to receive custom "bumper stickers" to use on their Timeline.
User -Generated Covers
Funny ones, serious ones, smart-ass ones. People quickly got in on the action and submitted their own issues they were voting for.