West Virginia Tourism

The Road Less Traveled.

Starting with the logo, the West Virginia Tourism Board wanted to change the way people perceived the state. Using a strong foundation of design we reinforced West Virginia as a place still full of adventure, natural beauty and serenity while elevating and revitalizing the brand. We wanted to tell the story of a place that still prides itself on being unspoiled, wild and wonderful; and to call all explorers and wanders to skip Disneyland and take the road less traveled.