In creating a new brand campaign for Naked Juice, it was only natural to draw inspiration from the product itself: juice with no added sugars, preservatives or artificial flavorings—all of which their competitors could not boast. And to speak to a young, savvy and cynical audience, we had to get real.
To create initial buzz around the launch of the campaign, we put posters all over a major cities calling out everything fake in society that drove people to WhatTheFake.com, which redirected to NakedJuice.com.
Print & Outdoor
With only limited traditional media at our disposal, the message had to be simple and clear: Naked Juice starts as real fruit, and ends as real juice.