It's a father's job to teach his son how to be a man. How to be tough. To respect your mother. To look for the fastball, but wait for the curve. To make mistakes. He taught you how to shave, and of course, to after shave. And Aqua Velva has been a part of that rite of passage since 1917. Your dad used it. His dad used it. Hell, even your dad's dad's dad probably used it. Because like Dad's words of wisdom or his lame jokes, Aqua Velva is handed down. For generations.
Digital + Social Content
As part of a larger social media push, we created bite-size, targeted Facebook ads using some of our own personal favorite 'Dadisms' to accompany the brand film.
To celebrate 100 years of Aqua Velva and the launch of our new campaign, we redesigned the packaging inspired by Aqua Velva's heritage—reimagined for a new generation.