Tofer Moran | Creative Director
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Aqua Velva

 
 

Aqua Velva

For Generations.

It's a father's job to teach his son how to be a man. How to be tough. To respect your mother. To look for the fastball, but wait for the curve. To make mistakes. He taught you how to shave, and of course, to after shave. And Aqua Velva has been a part of that rite of passage since 1917. Your dad used it. His dad used it. Hell, even your dad's dad's dad probably used it. Because like Dad's words of wisdom or his lame jokes, Aqua Velva is handed down. For generations.

 
 

Digital + Social Content

As part of a larger social media push, we created bite-size, targeted Facebook ads using some of our own personal favorite 'Dadisms' to accompany the brand film.

 

Celebrating Heritage

To celebrate 100 years of Aqua Velva and the launch of our new campaign, we redesigned the packaging inspired by Aqua Velva's heritage—reimagined for a new generation.

  Redesigned Aqua Velva Bottles

Redesigned Aqua Velva Bottles

 Redesigned Musk Label Detail

Redesigned Musk Label Detail

 Redesigned Sensitive Balm Detail

Redesigned Sensitive Balm Detail

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  Aqua Velva Design Timeline Study

Aqua Velva Design Timeline Study

  Aqua Velva Design Timeline Study

Aqua Velva Design Timeline Study

 Design Exploration

Design Exploration

  Design Exploration

Design Exploration

  Design Exploration

Design Exploration