Educate & Empower.
Vagisil. Yeah. Tough to say it out loud. So how do you turn a brand that is burdened by taboo into something empowering for women? You start with the facts. As part of a global brand overhaul, which started with a complete redesign of the packaging and logo, Vagisil needed a campaign that could change the perceptions of feminine health across many countries and cultures. By educating women through straight-talk, informed by 40+ years of research and expertise, and using a playful but modern design approach, we created a campaign that rallied women around taking control of their intimate health, without shame, taboos or blushing cheeks.
Global TV Campaign
In an effort to ensure these spots resonated around the world—and to create a brand personality that embodied all ethnicities and cultures—we crafted a fresh and modern visual language that could represent women everywhere.
Knowledge is Power.
As part of Vagisil's rallying cry for more open conversation and straightforward information surrounding Intimate Health, we conducted a series of surveys and presented the findings in a fun online video. Some of the research was so compelling we ended up using it in both TV and print.